What is the Green Claims Directive and why was it introduced?

The Green Claims Directive was introduced to establish clear standards and methodologies for making environmental claims about products. It aims to address the issue of greenwashing, where 42% of sustainability claims on company websites were found to be exaggerated, false, or misleading. The directive seeks to ensure the accuracy and credibility of these claims and rebuild consumer trust in green initiatives.

For a more in-depth look, check out our blog post.